Old Media More Influential Than Twitter

http://www.brandindex.com/article/twitter-storm-teacup-waitrose

An example of a company that should have taken a harder look before it leapt into the deep end of the social media pool was Waitrose, whose #Waitrosereasons Twitter campaign began on 17 September.

Unfortunately for the grocery giant, instead of listing reasons why they loved Waitrose, Twitter users took the opportunity to poke fun.