Sunday 4 March 2012

Who reads 'The Sun'?

Here is a website that illustrates the readership of ‘The Sun’ and the demographic key below:


As you will be able to see, 90% of ‘The Sun’ readers are in categories CDE or ‘blue collar’ jobs, whilst only 10% are in the ‘knowledge professions’ (AB).

Also, have a look at the difference in age, gender and region.

National Readership Survey (NRS) demographic categories

Social Grade
Social Status
Occupation
A
upper middle class
higher managerial, administrative or professional
B
middle class
intermediate managerial, administrative or professional
C1
lower middle class
supervisory or clerical, junior managerial, administrative or professional
C2
skilled working class
skilled manual workers
D
working class
semi and unskilled manual workers
E
those at lowest level of subsistence
state pensioners or widows (no other earner), casual or lowest grade workers

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